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商品編號： 9-381-160 出版日期： 1981/03/01 作者姓名： Yoshino, Michael Y.;Bartlett, Christopher A. 商品類別： General management 商品規格： 18p 再版日期： 1998/10/15 地域： United States 產業： Fabrication and manufacturing 個案年度： 1960 - 1975
商品敘述：
Follows the impact of a change in global strategy on a diversified company''s global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president can do.
涵蓋領域：
International business;Multinational corporations;Organizational change;Organizational transformation
相關資料：
Case Teaching Note, (5-383-150), 20p, by Christopher A. Bartlett;Case Teaching Note, (9-391-278), 11p, by David J. Collis;Video Short, (7865), 0p, by Michael Y. Yoshino, Christopher A. Bartlett;Video Supplement, (9-882-513), 0p, by Michael Y. Yoshino, Christopher A. Bartlett
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